Catholic Online (www.catholic.org)
From April 16th through May 18th, the Ben & Jerry's Scoop Truck will tour Los Angeles stopping at local businesses and at non-profit and community events.
LOS ANGELES, CA (Catholic Online) - Follow the truck on Twitter @BenJerrysWest and check out www.facebook.com/benjerry. "Tweet" the truck for a chance to bring some new Greek Frozen Yogurt to your event.
"Traditionally, when companies sample their product they stay at one spot, serve tiny little samples, and hope that consumers can find them," said Jay Curley, Integrated Marketing Manager at Ben& Jerry's. "This truck tour instills the Ben & Jerry's values and reverses that way of thinking by asking our fans where they want us to go, then we deliver with full scoops of our newest flavors. It's really a fantastic way to connect with our fans one-on-one and deliver an experience you can't get anywhere else."
Los Angeles is only one of many stops on the truck's tour. The truck will later be stopping by San Francisco, Portland and Seattle.
For more information on the Ben & Jerry's scoop truck, to locate your favorite flavor, or find a scoop shop near you, visit www.benjerry.com.
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Pope Benedict XVI's Prayer Intentions for January 2013
General Intention: The Faith of Christians. That in this Year of Faith Christians may deepen their knowledge of the mystery of Christ and witness joyfully to the gift of faith in him.
Missionary Intention: Middle Eastern Christians. That the Christian communities of the Middle East, often discriminated against, may receive from the Holy Spirit the strength of fidelity and perseverance.